Compare by category

The overall index is one number for the whole basket. Here you can see how stores do category by category instead — maybe one store is best for meat but another for dairy. The figure is the same "default choice" calculation (the three cheapest per kg) that feeds the overall index — not a new number.

	REMA 1000	Lidl	Kvickly Kvickly	Netto	SuperBrugsen	Bilka Bilka	MEN MENY	føtex	365 Coop 365discount	SPAR SPAR	Bru Brugsen
Fruit	80 78 products	81 24 products	75 17 products	51 9 products	75 14 products	33 5 products	34 5 products	70 7 products	48 9 products	33 3 products	48 4 products
Vegetables	93 166 products	92 84 products	92 32 products	93 34 products	92 28 products	79 29 products	90 18 products	86 29 products	83 16 products	89 12 products	90 6 products
Fruit/vegetable products	69 199 products	76 71 products	77 18 products	75 23 products	77 17 products	79 12 products	79 12 products	74 32 products	81 10 products	66 11 products	76 6 products
Meat/poultry	53 299 products	49 234 products	58 79 products	44 71 products	52 77 products	37 108 products	41 49 products	48 115 products	49 57 products	50 38 products	48 20 products
Fish and shellfish	41 98 products	39 53 products	54 20 products	44 29 products	53 19 products	43 15 products	54 12 products	41 30 products	44 9 products	45 10 products	43 3 products
Milk/eggs/substitutes	81 277 products	77 156 products	77 57 products	81 52 products	80 48 products	77 33 products	84 30 products	81 60 products	76 37 products	81 25 products	67 27 products
Bread/bakery	72 178 products	71 76 products	70 21 products	70 35 products	69 22 products	71 37 products	71 17 products	69 82 products	71 18 products	69 22 products	68 13 products
Grain/cereal/legume products	68 141 products	68 33 products	52 7 products	60 7 products	52 7 products	52 4 products	54 3 products	43 7 products	64 9 products	63 5 products	52 3 products
Prepared/preserved foods	61 158 products	58 69 products	59 27 products	61 25 products	59 20 products	59 23 products	56 9 products	60 31 products	59 20 products	56 18 products	53 6 products
Beverages	100 551 products	81 99 products	63 74 products	81 90 products	63 65 products	80 83 products	56 56 products	81 107 products	81 32 products	58 33 products	81 28 products
Cooking oil/fat	53 13 products	— 2 products	— 2 products	— 1 products	— 2 products	— 2 products	— 2 products	44 4 products	41 3 products	— 2 products	—
Confectionery	57 203 products	55 71 products	42 12 products	54 19 products	45 10 products	51 18 products	54 8 products	43 21 products	51 9 products	48 6 products	50 5 products
Spices/preservatives/extracts	85 137 products	57 8 products	59 17 products	59 15 products	56 11 products	62 7 products	54 8 products	43 7 products	55 7 products	58 8 products	52 3 products

	REMA 1000	Lidl	Kvickly Kvickly	Netto	SuperBrugsen	Bilka Bilka	MEN MENY	føtex	365 Coop 365discount	SPAR SPAR	Bru Brugsen
Fruit	77 12 products	—	75 14 products	— 2 products	75 12 products	—	—	—	33 5 products	—	48 4 products
Vegetables	49 25 products	—	91 10 products	—	91 9 products	—	—	—	95 6 products	—	— 2 products
Fruit/vegetable products	69 110 products	—	— 1 products	56 3 products	— 1 products	—	—	—	— 2 products	—	— 2 products
Meat/poultry	49 76 products	—	44 17 products	—	43 17 products	—	—	—	48 8 products	—	32 3 products
Fish and shellfish	40 27 products	—	35 7 products	27 4 products	35 7 products	—	—	—	— 1 products	—	—
Milk/eggs/substitutes	84 52 products	—	64 4 products	—	64 4 products	—	—	—	—	—	— 1 products
Bread/bakery	72 61 products	—	— 2 products	— 2 products	— 2 products	— 1 products	—	—	65 3 products	—	— 1 products
Grain/cereal/legume products	68 48 products	—	43 3 products	—	43 3 products	—	—	—	— 1 products	—	—
Prepared/preserved foods	45 63 products	—	58 6 products	— 1 products	60 4 products	—	—	— 1 products	59 4 products	—	— 1 products
Beverages	82 61 products	—	87 15 products	—	59 10 products	—	—	—	81 3 products	—	38 3 products
Cooking oil/fat	53 7 products	—	—	—	—	—	—	—	—	—	—
Confectionery	50 63 products	—	44 3 products	—	44 5 products	—	—	—	— 1 products	—	— 2 products
Spices/preservatives/extracts	61 71 products	—	—	—	—	—	—	—	—	—	—

A cell only shows once a store has at least 3 scored products in that category — otherwise it's left blank, never guessed at.

"Own-brand only" shows the same calculation, restricted to the store's own house brands (e.g. Änglamark, the Salling lines) — a blank cell here doesn't mean the store has no own-brand products in that category, only that we haven't yet scored at least 3 of them. Important caveat: REMA 1000's own-brand products are identified directly from the store's own label data, while the other chains' are identified by matching known brand names in the free-text product name — a weaker method that likely undercounts how many own-brand products they actually carry. The gap between REMA and the others here is therefore partly our own measurement uncertainty, not only a real difference in assortment.